A website is a marketing and communication tool that belongs to you. You control it and you can use it continually. It is a company asset similar to a telephone or fax machine. You buy it one time and only pay for the service to use it. Websites reach a growing customer base that up until now has remained hidden to you. It also services your current customer base, giving them more options to communicate with you.
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While you can code up your designs using just HTML and CSS, if you can also program using JavaScript, you’ll have a huge leg up against the competition. JavaScript allows you to take static elements on your site and make them interactive—think Twitter feeds that update automatically, websites that look different when you’re logged in, image sliders, and more!
Yes, there are places where you can build “free” DIY websites, but a) they really aren’t free. You pay fees to remove ads, to get a decent domain name (a “dot com”), hosting, and to make changes or get help. Those fees are usually quadruple what a single individual would charge, and this practice is what usually hobbles most new business owners. I’ve seen lawyers with “free” DIY sites that are costing their practice(s) thousands per day in lost cases that their competitors are free to snatch up. I’ve seen restaurants making $10 to $20,000 per day go with “free” DIY blank template sites and then wonder why no one is placing orders online or no one can find them in local Google searches. The reason major companies don’t have “free” DIY sites is that they want results - more customers- and are willing to pay a few grand in order to increase their overall long term profits. My other point, b) is that you get what you pay for. “Free” websites don’t teach you how to incorporate a marketing plan into digital marketing assets, how to analyze your local demographics, won’t write professional-level copy for your site, or help you establish yourself. It’s the difference between reaching a goal and chasing your tail. It’s the difference between your phone ringing with new leads versus the sound of crickets chirping.
Wow this just a amazing piece of content and am going to share this in my community because now a days lots of business owners doesn't aware of the purpose of having their own website for the business. Hence this article will help them to realize the value of having a website and that too they have to build a website with a right agency which has a team of expert web designers. Ananda Kannan S P CEO Dezvolta
Yes, I agree, it depends. For me personally, I do not have a lot of budget but I know a little about design and I am in the process of improving my wordpress skills so it’s hitting 2 birds with one stone. Although I must admit this is sometimes exhausting because as soon as I am done completing or updating my web design tasks I do not have the energy to write my blog entry.
The development of the site is the actual "building" or putting the graphics, text, links and codes all together so you have web pages that look good and are informative when you see the site on the computer. This is the largest of the three costs and can ranch in price from $500 to $2000 typically. However, the cost of getting a functioning website is generally the same as putting a color ad insert into your local paper once or twice a year. That ad is seen and then gone. The cost of your website is a one-time investment for a tool you own and can continue to use for communication and marketing indefinitely. It is always up - and always accessible.
Some web designers (and often this is done in-house) will also offer a fully managed solution where they take care of your whole online presence or a specific campaign. This might mean designing the graphics, landing pages, websites, adverts, etc. and then implementing the strategy through advertising on Facebook and other platforms. They then watch the metrics to see whether it’s converting and recommend changes.
GoDaddy’s .com domain name registrations start at $2.99/year. Domain privacy is $9.99/year. Their domain name appraisal services allow you to assess how much a currently unavailable domain name is worth so you can negotiate the best price with current domain name owners. GoDaddy is best for established brands that need to match a domain name with their already recognizable brand name, regardless of its current availability.
BUT I must say, if at that stage I had the money to hire a Web Designer, even with WordPress (and others) being so simple to set up – I would definitely have done that. I’m not a slow learner, but there are so many things to learn and I had to learn all that, plus photo editing, plus SEO, plus everything else as well as write regular blogs and work as well = SUPER FAST BLOGGER BURNOUT.
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There might come a point when you feel the need to expand your freelance operation into something bigger. While growing your business is exciting, it’ll involve some hard decisions and serious strategic thinking to transform your one-person operation into a multi-employee business. The following posts offer insights and advice for taking your web design or development business to the next level.
This is a bad idea unless that guy’s career is in web design for your industry.  Having a friend or family member make your website is like trusting a handyman to lay the foundation of a skyscraper. A LOT goes into having an optimized website—SEO optimization, file compression, responsive design, schema markup, etc.—and if it isn’t built on the right foundation, it will likely topple over.
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