Don’t forget – we guarantee that you will need to re-design your website at some point. It can be a big revamp, or just re-designing portion of your website. You will be making a lot of changes to the layout and content as you better understand what your website visitors are looking for, and what’s working on your website and what isn’t. Keep this in mind and plan accordingly. We wished someone told us about this back then.
An ordinary member of the general public who knows absolutely nothing about blogging but who is interested in your fitness video or fitness ebook isn’t interested in where you position your sidebar, or what goes into your sidebar, or what widgets work best, or what color palette you use, or what font you use, or whether the offer is above the fold, ………….or whatever else the blogging world thinks the general public want to see.
First, you need to decide what the function of your website will be. What exactly do you want it to do? Will it primarily serve as an online business card, with basic information on you and your offerings, along with a way to reach you? Perhaps you want to capture the names and email address of prospective customers by having them sign up for a newsletter or free report. Or maybe you want to give out helpful tips through a blog, or even sell your products or services online. Whatever you want your website to do, it’s extremely important to determine all the features you’ll need before any of the work begins, or you may end up wasting a lot of valuable time (and money) adding functionality later on in the development process.
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Hi Linix, Thank you for your question! We would always recommend small businesses sell online with their own website. Most decent online store builders (check out Shopify) come with excellent blogging functionality, so you can integrate your blog with your online store. This doesn't tie you down to one selling avenue. Good online store builders can provide a lot of help with SEO (search engine optimization) and make sure your website / blog ranks higher in Google, so people can find it in the first place. Your wife wouldn't have to sell many products through her organic coffee brand's online store before the monthly fee looked pretty small. For these and other reasons, we'd always say it's sensible to get both an online store and a blog. With them working in harmony, you have more chance of making a success of your online business I hope this helps and good luck! Fred
Hi David, Thanks for your comment and the analogy! As we say in the article, there are times when we definitely recommend a website designer. But for entrepreneurs, sometimes this isn't a realistic option. We truly do believe you can help your business grow and succeed by using a website builder - we've been there and seen it happen! While there's certainly a time to hire a web designer to make the most of their expertise, website builders are great for opening up the possibility of success to everyone. We believe nobody should be stopped from creating a website because of technical ability, and the same goes for financial situations. Website builders create more options for more people to promote their business online, and we think that's great! Thanks for reading and for joining the discussion, I hope you've found it interesting - Lucy
The flashy graphics and catchy text you see on websites is only about 20% of what goes into developing the site. Behind all those pretty pages are codes and tags, specifically written to attain a higher placement in search engines, make the pages load faster and be more user friendly. Most beginners and hobbyists lack knowledge in the proper usage of codes, scripts, tags and search engine optimization. If you have a pretty web site, but no one can find it, you lose enormous marketing power.
Chance are “little Johnny, the computer savant” is not going to be able to help you think the way that your average customer or client would think. He can’t; he’s probably still got a lot of MUSH for brains. Didn’t YOU when you were 15-25 years old? Heck, my own brain didn’t clear from an adolescent fog until I was in my 30s. If your average customer or client is in the 25-50 year old demographic and making in excess of $100K a year – do you REALLY want “little Johnny” thinking on your behalf about HOW to get your business in front of those people?
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As a business owner, or as the person who’s been tasked with seeking out a prospective new Web Designer for your company, it’s important to have a list of your priorities: both in the sense of your business goals, and in the sense of choosing someone to work with. Let’s explore both topics, beginning with your specific business needs, inside this handy 6-point checklist.
Establish Line-of-Sight across your Internet Marketing Portfolio of Platforms and Initiatives Strategic Planning - Strategic Alignment - Portfolio Perspective - Vendor / Partner Portfolio Development Business Intelligence Architecture - K.P.I. Architecture - Campaign Tracking Design - Key Segment Identification - Decision Analytics Business Development - Market Analysis - Capabilities Analysis - Process Analysis Accomplishments: SalesForce CRM Integrations with custom Perl websites and WordPress websites. Zoho CRM Integrations with custom Perl websites and WordPress websites. CRM Workflow Design, Analysis, Modifications EDI - Website Integration with a custom Perl website and CMS Web Services Integrations with WordPress CMS and PHP websites. Website Design and Redesigns with custom Perl, PHP, WordPress, Drupal and Joomla CMS integrations. Custom data migrations into WordPress and custom CMS systems. Google Analytics campaign tracking strategy, implementation, maintenance.
With this system business owners can create from available templates, input all necessary text for each product and they offer credit card processing as well. This is a fee based all in one solution from a company that used to offer the free sites. Very nice solution for any small business with owner control and excellent security from a well managed company with a good reputation. Just take the link above to the description page.
Hi there. i am pitching a product to a huge company in the entertainment Industry I have their interest to build a dance product that they can i...a huge event on the way... Look forward to chatting further so I can send you the presentation i have started and hopefully completing this with a professional powerpoint designer. excited to hear from you.
A web designer is someone who has devoted huge amounts of time to staying on top of the latest developments and trends in websites, the way a visitor uses and flows through a website – not to mention the way they will be displayed on a wide range of devices. Their expertise enables them to carefully position information in a way that ensures the user enjoys their experience on the website, finds their eye drawn to relevant information. The visitor is led through the site in a pleasurable way that answers their questions and leaves them wanting to hire you or purchase a product. I cannot stress enough that it’s this function which actually defines the need for a website; to be informative, easy to navigate, leave a professional impression – and to convert potential business. A professional website will turn curious potential customers into loyal paying customers.
I am looking for a full stack developer to start a business relationship with. I have a project vision and design for a web application, but my programming skills are very weak. It would take me years to build a shitty app, I want it faster and I want it to turn out well – if you can do that and you would like to work on a project together for a few
Hi, just came across this article. Its a fantastic illustration of how small to medium sized businesses can use Awards based promotion to get their companies recognised on the 1st page of Google. Awards programmes offer many benefits to winners. After all they bring recognition and you can share the news of your win with your employees, clients, industry peers and target market as many times as you like. Additonally awards offer prestige and status, giving potential customers peace of mind that they are working with a reputable company. There are many types of awards programmes, including those that host awards ceremonies (and you pay per table), organisations that award only their members (and you pay for membership and sponsorship) and those that provide promotional materials. The latter is a great way for those who are unsure about the benefits of using corporate awards programmes because generally nominees and winners do not have to pay a penny to be a participant. Winners often receives online recognition, usually with a reach much greater than their own marketing efforts can deliver. Other free benefits can include the use of an press release. Most participants have the option to purchase additional marketing materials to further enhance their win, if they wish to, for use in social media campaigns, on their own website, email marketing campaigns or in customer newsletters.
It is a common misconception amongst folks who are new to the Internet that you will simply put up the site, end of story. Try to think of it this way: the owner of a supermarket does not build their store, stock it with products and then never replenish the inventory again. Running an on-line business is an on-going process. If your small business will be running an e-commerce site, you will be adding new products, removing old ones, promoting specials and advertising. Even if your website will be purely informational, your site must be in a state of on-going development in order to remain important to search engines (thus gaining good rankings). Informational sites need to add new articles, new lists of resources, new interesting features to make their site useful to their visitors. Because your site will always be ‘under construction’ so to speak, in hopes of always improving its value to the public, you need to have a web designer who is going to remain available to you for these types of updates.
I have an online store on eBay and sell collectible postage stamps from all parts of the world. Their auction site is awesome but their fees are becoming outrageous. When you add that to the fees from PayPal, I’m not sure who I am really working for. First of all, is there an auction house plugin that resembles eBay what you recommend. And secondly, what is the minimum amount of memory my computer should have? I would have about 250 listings at any one time that would last 7-10 days.
The Tea Story website tells a story in which the visitor is the main character and can create their own experience. With a simple five-page website design, nothing distracts website visitors from the relaxing experience offered by a warm, exotic cup of tea. Each keepsake container of tea is labeled with “The Tea Story” and offers a customized luxury experience for the buyer, with names like Peach Paradise and Lavender Parfait.
You sure can. But before we can give you advice, we need to know more about your web business, the audience you’re trying to sell to, and how you want it to look. Give us a call and let’s chat about it. We’ll get you in touch with one of our web experts who can help you determine how to best create your e-commerce site. You can reach us at 239-449-4749!
McKenzie M. Maxson is a freelance writer, reporter, and social media expert living in Washington, D.C. She is a graduate of Northwestern University's Medill School of journalism and has worked with major media organizations in New York and D.C. McKenzie loves writing on any subject and exploring new topics through her work. For more information, visit her personal website (www.mckenziemmaxson.com).